Sunday, February 23, 2014

Blog Assignment #3 - Facebook Likes... Business Dream & Nightmare

So a Facebook buddy of mine sent me a link to a video. I thought it was gonna be more "My cat did some crap" crap. Yeah I get that stuff all the time. But this one was an OMG for me.

As an author, aspiring to be published, we newbies are told that social networking is vital to our success. We are told to build followers and keep them active. And it's not just so that you can sell them your product. No, it's to prove that your product is worthy of being put in front of more viewers than just your followers. So one would ask, "How does someone show that they are successfully networking socially?" The answer is simple; "Likes".

When people show interest in your pages and posts, they click a button that has a "thumbs up" on it. This symbol is the "Like" symbol, and for some reason it has developed a monetary value.

That's right. People actually pay for likes. Facebook made a stand against "fake likes" back in 2012. It's hard to believe that something as simple as a click could cause such a stir. It's sad that we have made Facebook so important that people are spending their hard earned money to get people to click "Like". What's worse, something that should have been advertising Gold has become a Business Nightmare. Why? Because by adding monetary value to the click, we have diminished the value of the advertisement itself.

2 comments:

  1. This is interesting here but you have a jump in your explanation above that forces the reader to fill in the gap in that last paragraph. And since you start by talking about the relevance of this topic as it relates to you as a writer, I was waiting for you to pull it back around to that here at the end and give this post a greater sense of closure.

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